Benefits of SEO to Your Business

1. SEO Leads to Better User Experience

There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration.

2. SEO Is a Primary Source of Leads

Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.

3. SEO Brings Higher Close Rates

Statistics showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) often results in lower conversion rates.

4. SEO Results to Higher Conversion Rate

The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position.

5. SEO Encourages Local Users to Visit the Physical Store After the Search

After conducting a local research, there is a high tendency for customers to visit the local store or shop. For example, an internet user keys in “Best Seafood Restaurant in Singapore”. This will then show a variety of options. The internet user will then visit his or her top choice and becomes a customer of that restaurant.

6. SEO Builds Brand Credibility

Ranking first, second or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too.

7. SEO Helps Establish Brand Awareness

Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service.

8. SEO Helps You Gain Market Share

Being on top of the search list means a high tendency for your website to be found by Internet users. These users are now considered as your leads. Once they’ve found their required information from your website, these leads may turn into your customers.

9. SEO Increases Your Followers on Social Media

By the time, you land on the first page of search engine sites, more and more people will know about you. Your brand’s awareness can go along way, even to various social media channels. As users visit your website, they are more likely to click on your social media icons and eventually follow you.

10. SEO Takes You Ahead of the Competition

You will grow as a business once you’ve implemented digital marketing strategies to your overall organizational plan. These strategies include search engine optimization. Integrating all of these together will help you take the lead amidst competitors in the market.