Oct 7, 2017 | Digital Marketing, Local SEO, SEO
The fight to rank higher in the Search Engine Results Pages is still on and will go on for years! But, is ranking higher than your competitors enough to increase the Click Through Rate of your website? The CTR depends on how well you describe yourself in the little...
Jul 22, 2017 | Digital Marketing
2016 marks the first year local businesses will be spending more on digital marketing than traditional. The local agency market is growing fast: 71% of digital agencies are less than five years old. Local businesses are spending more on marketing versus advertising σ...
May 6, 2017 | Online Reputation Management
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...
Apr 24, 2017 | Link Building
Google ranks websites based on a highly complicated algorithm. One crucial component of this algorithm is trust signals — that is, links. For some businesses, gaining these links automatically is very difficult. Sometimes, it takes a manual request for a link, or a...
Feb 2, 2017 | Online Marketing, Online Reputation Management, ORM, Social Media Marketing
Monitoring online reviews and mentions is important, but businesses that take the time to respond to their customers can really set themselves apart from the competition. Responses build trust, which translates into higher loyalty and increased sales. Find a bad...
Jan 31, 2017 | Inbound Marketing, Online Marketing
While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose...
Dec 16, 2016 | Local SEO, Mobile, Mobile Search, Online Marketing
The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to...
Nov 15, 2016 | Inbound Marketing, Local SEO, Online Marketing, Online Reputation Management, ORM
Here are 50 stats that show us how important online reputation management is to a business’s online presence: 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it 84% of marketers believe that...
Nov 5, 2016 | Content Marketing, Local SEO, SEO, Social Media Marketing
Content is everything around you. It all tells a story. If you don’t have a plan for how that story is being told, then you might not like how it turns out. Content marketing expert and blogger Heidi Cohen, however, provides a more detailed explanation, stating:...
