Google SEO, Rich Cards Snippets – The Relation with SERPs and CTR
The fight to rank higher in the Search Engine Results Pages is still on and will go on for years! But, is ranking higher than your competitors enough to increase the Click Through Rate of your website? The CTR depends on how well you describe yourself in the little...
Digital marketing vs Traditional Marketing, Some facts
2016 marks the first year local businesses will be spending more on digital marketing than traditional. The local agency market is growing fast: 71% of digital agencies are less than five years old. Local businesses are spending more on marketing versus advertising σ...
How to Respond to Negative Reviews
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...
55 Stellar Statistics for Websites
Welcome to the most comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a...
Why Do I Need Link Building?
Google ranks websites based on a highly complicated algorithm. One crucial component of this algorithm is trust signals — that is, links. For some businesses, gaining these links automatically is very difficult. Sometimes, it takes a manual request for a link, or a...
Responding to reviews to build customer relationships
Monitoring online reviews and mentions is important, but businesses that take the time to respond to their customers can really set themselves apart from the competition. Responses build trust, which translates into higher loyalty and increased sales. Find a bad...
Retargeting and Remarketing
While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose...
Google’s mobile-first index: how to prepare your business
The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to...
50 Shocking Stats About Online Reputation Management
Here are 50 stats that show us how important online reputation management is to a business’s online presence: 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it 84% of marketers believe that...
Content Strategy and Marketing
Content is everything around you. It all tells a story. If you don't have a plan for how that story is being told, then you might not like how it turns out. Content marketing expert and blogger Heidi Cohen, however, provides a more detailed explanation, stating:...