Feb 2, 2017 | Online Marketing, Online Reputation Management, ORM, Social Media Marketing
Monitoring online reviews and mentions is important, but businesses that take the time to respond to their customers can really set themselves apart from the competition. Responses build trust, which translates into higher loyalty and increased sales. Find a bad...
Jan 31, 2017 | Inbound Marketing, Online Marketing
While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose...
Dec 16, 2016 | Local SEO, Mobile, Mobile Search, Online Marketing
The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to...
Nov 15, 2016 | Inbound Marketing, Local SEO, Online Marketing, Online Reputation Management, ORM
Here are 50 stats that show us how important online reputation management is to a business’s online presence: 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it 84% of marketers believe that...
Nov 4, 2016 | Content Marketing, Inbound Marketing, Local SEO, Online Marketing, SEO
It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s Whiteboard Friday, Rand explains how small businesses and websites...
