If someone reports your company to a consumer watch group, a competitor follows you around leaving negative comments or an angered customer devotes hours to publicly hating you, then it’s pretty obvious you have an online reputation management problem. Is that negatively impacting the search results though? If you find a number of, or even one, negative search result, you need to fix it.The most common reputation management problems come from (ordered by least to most severe):
√ Squatted usernames
√ Squatted domains
√ Doppelgangers
√ Job changes
√ Name changes
√ Negative comments
√ False information
√ Fake profiles
√ Trademark infringement
√ Bad news coverage
√ Legal documents
√ Complaint sites
√ Competitor attacks
√ Hate sites
√ Personal scandals
√ Corporate scandals
√ Industry perceptions