Advanced Coloration was born out of a desire to initiate change in the professional hair color industry. Commercial trends have been running in opposition to the salon professional for over a decade. Companies that once reserved their hair color products exclusively for salon professionals began to disconnect themselves. They began marketing their hair color products to drugstores, grocery stores, and low-end department stores. By doing so, they have removed much of the professionalism and artistry from professional hair color.
See Advanced Coloration site: www.advancedcoloration.com